It's been an exhilarating few months witnessing the triumph of the Gautrain. Long slandered in the years leading to 2010 as the folly of the World Cup and symbol of the country's incompetence, the Gautrain remains a lasting icon of the optimism of the games and a reminder of what South Africa can accomplish. Today it is one of the country's few methods of public transportation that has been embraced by many strata of South Africans -- not only those who must rely on public transportation, but also those who choose to do so. Particularly in Jo'burg, that is a rare thing indeed.
Oh so subtle |
Which floor for Gautrain? |
In the whole scheme of things, this probably is a minor point, so kudos to Gautrain for getting the big stuff out of the way, but this still another example of the Gautrain operation missing the mark. I'll say it again: you can't make it difficult for people to use your service. Marketing inside the airport may seem counter-intuitive, but think about the captive audience that may have driven for their current trip, but might be swayed for future trips. Or tourists that aren't sure how to get around. An increased presence for Gautrain within the airport will help to boost its ridership to ensure its sustainable operation.
On a side note, I was really happy to see pedestrians and cyclists abound in Stellenbosch. So, it seems that the fear and aversion to hitting the pavement isn't wholly endemic to South Africa. Which leads me to ask: why you so lame like that, Jo'burg?